Socialware

Socialware enables leading Financial Services companies to profitably build valued relationships. Thinktiv worked with Socialware to develop their platform approach to compliant social business policy.

Armed with the platform underpinnings of Compass, Thinktiv worked with Socialware to develop their brand language and positioning, and to invent, design and develop Voices – a social engagement software solution that empowers financial services sales channels to attract, win, and serve a broader community of loyal customers.

External Market Positioning

We partnered with Socialware to craft a cogent message about their unique business proposition. Socialware offers a platform that is the only comprehensive social business management solution that empowers financial services marketing and sales to independently engage, acquire, and retain a higher volume of customers. We worked with Socialware to craft language that clearly articulates this unique offering , highlights the benefits of social within a large and heavily regulated industry.

Voices Product Design

Thinktiv worked with Socialware to develop Voices, a one-of-a-kind social engagement tool that empowers financial services sales channels to attract, win, and serve a broader community of loyal customers. Voices provides overburdened sales people with social marketing tools that efficiently engage a broader target audience. We worked with Socialware and directly with end users to ensure that our software solution was highly usable, effective, and desirable.